NCJW Los Angeles rebrands as Fore Women and opens new North Hollywood shop

National Council of Jewish Women Los Angeles has relaunched as Fore Women and opened a new Council Shop location in North Hollywood to expand workforce training and jobs for women. The change keeps the nonprofit’s 117-year mission intact while giving its retail and service programs a new identity.

Why it matters: - Fore Women is expanding a long-running Los Angeles nonprofit’s reach at a time when women need more pathways to financial stability, job training and long-term independence. - The new North Hollywood store adds hands-on employment and workforce development opportunities tied directly to the organization’s social enterprise model. - The rebrand keeps the group’s Jewish values and legacy in place while signaling a broader future-facing identity.

What happened: - National Council of Jewish Women Los Angeles announced a new identity: Fore Women. - The organization said the change follows more than 117 years of service to women and families across Los Angeles. - Fore Women opened a new Council Shop location at 12020 Victory Blvd. in North Hollywood. - The new store is designed to support Career MOMentum, Fore Women’s workforce development program. - The Council Shop locations will gradually become Fore Goods.

The details: - Founded in 1909, the organization serves more than 2,500 individuals and families each year. - Programs include direct financial assistance, workforce development, career coaching, housing support, social enterprise and advocacy. - The North Hollywood store expands training and employment opportunities through retail experience for program participants. - The Council Shop has operated in Los Angeles since 1925. - The thrift store network is one of Southern California’s longest-running nonprofit thrift operations. - The stores use a tax-free shopping model across seven current locations. - Donations and purchases fund programs for women and families throughout Los Angeles. - Last fiscal year, The Council Shop accepted 94,042 donations. - The retail operation generated $9.4 million in sales last fiscal year. - The stores completed 344,606 in-store transactions and 23,181 online transactions last fiscal year. - The organization diverted more than 4 million pounds of reusable goods from local landfills last fiscal year. - Fore Women will continue expanding programs that support financial stability, economic mobility and long-term opportunity across Los Angeles and California. - Social channels for the organization include LinkedIn, Instagram and Facebook.

Between the lines: - The name change is meant to modernize the organization without breaking from its historical mission. - The retail arm remains central because it funds services while also creating job experience for women served by the nonprofit. - The shift from The Council Shop to Fore Goods keeps the familiar thrift model intact while aligning the stores with the new brand.

What's next: - Fore Women will keep scaling programs that help women build financial independence and career opportunity. - More Council Shop locations are expected to transition to the Fore Goods name as the rebrand continues. - The North Hollywood location will serve as part of the organization’s expanded workforce development pipeline.

The bottom line: - Fore Women is using a new name and a new retail location to extend a century-old model: thrift-store revenue and direct services working together to help women and families move toward stability.